“Podcasting doesn’t have to be complicated,” says International Living. With a microphone, laptop and free recording software, you’ll be up and running. Plus, podcasts don’t need to run every day (once a week is best) and are better when they’re short. There are a number of ways to make money from a podcast. The most obvious is commercial sponsorship, but you can also use it as a platform to advertise your own products or services. NPR has a great guide to launching a podcast here. Learn Internet Marketing
The audiobook industry is booming, yet only 5% of books ever get made into audio format. If you’ve got a background in acting, or if people have said you’ve got a voice made for the radio, you can make extra money recording audio versions of independent and popular books. Sites like ACX connect authors with audiobook performers. So, whether you’re an author looking for more ways to sell your book, or an actor/voice actor looking to make some extra income, you can sell your services online. Internet Income

Schools aren't just for book learning; they also provide a safe haven for students where professionals can help assess and promote their well-being. School psychologists work with K-12 students to identify and address any academic struggles, learning disabilities, and behavioral and emotional issues. And with schools currently practicing remote learning, school districts are seeking remote workers to provide this important specialized service via teletherapy. Some opportunities are available immediately to serve for the remainder of this school year, while others may begin before the fall. You must have proper licensure for the state in which you'll work. Make Money Online
SwagBucks PayPal gift card redemption is definitely not instant. Their website says it can take up to 10 business days. I have cashed in several PayPal gift cards with them and it could take anywhere from 24 hours to the full 10 days to receive them. About 5 business days seems to be most common. Don’t get me wrong…I love earning with SwagBucks. But Paypal payment is definitely not instant.
Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers, and how to use these channels to effectively market their products or services. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts. Make Money Online

It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. Make Online Income


Lionbridge is currently hiring corporate associates in technology, finance, marketing and sales, as well as translators and interpreters. One interesting subcategory is testers, raters and curators. These home-based positions are open to college students, as well as home-based workers. Industries serviced including banking and finance, gaming, manufacturing, legal services, and life sciences. Make Money Online
Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.
Search engine optimization (SEO). SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they’re searching for relevant products, which can be a game changer considering that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). While PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.   Internet Income
It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[79] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[79] Make Money Online
Targeting, viewability, brand safety and invalid traffic: Targeting, viewability, brand safety and invalid traffic all are aspects used by marketers to help advocate digital advertising. Cookies are a form of digital advertising, which are tracking tools within desktop devices; causing difficulty, with shortcomings including deletion by web browsers, the inability to sort between multiple users of a device, inaccurate estimates for unique visitors, overstating reach, understanding frequency, problems with ad servers, which cannot distinguish between when cookies have been deleted and when consumers have not previously been exposed to an ad. Due to the inaccuracies influenced by cookies, demographics in the target market are low and vary (Whiteside, 2016).[61] Another element, which is affected within digital marketing, is ‘viewability’ or whether the ad was actually seen by the consumer. Many ads are not seen by a consumer and may never reach the right demographic segment. Brand safety is another issue of whether or not the ad was produced in the context of being unethical or having offensive content. Recognizing fraud when an ad is exposed is another challenge marketers face. This relates to invalid traffic as premium sites are more effective at detecting fraudulent traffic, although non-premium sites are more so the problem (Whiteside, 2016).[61] Make Online Income

To make money online selling ebooks, you can market it a number of ways. You can give away your ebook for free for a few days. This helps you rank high in search results for a few days and get some reviews which helps you rank better for paid listings. Plus, I like to create custom graphics on Pinterest that match the “Pinterest style” rather than just placing the ebook cover as a pin. This has helped me get some clicks to my ebook from Pinterest. Make Online Income
You can also make money fast by investing in stocks. If you aren’t an expert in picking stock you might want to skip this money making idea. While it can have one of the highest fast rewards, it can also result in money loss if you’re inexperienced. If you currently hold a 9 to 5 job, look into your company’s financial programs. Do they allow you to invest in company stocks? If so, sign up for it. At least with a company stock program you have some influence in the company’s success as an employee. If your company has an RRSP matching program, you can also sign up for that if your goal is to save up for retirement or a down payment on your first home. Internet Income

Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting.[53] Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms.[53] It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers. Make Online Income

Digital marketing poses special challenges for its purveyors. Digital channels are proliferating rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers, and how to use these channels to effectively market their products or services. In addition, it's becoming more difficult to capture receivers' attention, because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.
Kelly Services is one of the most popular employment agencies in the US. Best known for temporary jobs, the company began operations in 1946, and now offers positions in more than 30 countries around the world. It has more than 500,000 workers around the globe. Ranked Number 8 on the FlexJobs 2019 list, Kelly Services has moved up two notches for 2020.
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels. Learn Internet Marketing
There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.

Building a personal brand can help you make money online. Did you know in 2018, Kylie Jenner made $1 million for every sponsored Instagram post, making her the highest-paid influencer? While it may seem like reality stars, singers, and athletes are the biggest influencers, keep in mind that even smaller-scale influencers can make more money today than they did a year ago.


The "sharing economy" refers to an economic pattern that aims to obtain a resource that is not fully utilized.[100] Nowadays, the sharing economy has had an unimagined effect on many traditional elements including labor, industry, and distribution system.[100] This effect is not negligible that some industries are obviously under threat.[100][101] The sharing economy is influencing the traditional marketing channels by changing the nature of some specific concept including ownership, assets, and recruitment.[101]
Wow! So Jenn gave her personal experience and really didn’t seem rude about it at all. But by responding with name calling and a rather explosive and rude response, you, Doesn’t Matter, are the one that looks like a jerkoff. “You look so freaking inconsiderate. The age of entitlement……….ho hum.” Umm… might want to take a look in the mirror on that one. Learn Internet Marketing
The Field Agent app is available on Android and Apple devices. You only need to look for tasks within your area, do the research, submit the details of your findings and wait for your money. These tasks are simple and involve visiting stores and checking on issues such as display compliance, demos, and shelf availability. Each job may give you earnings between $3 to $12. Internet Income
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
In 2017, there were almost 90 million pet dogs in the US. Which has opened up a huge opportunity to make money online as a dog watcher or sitter. Specialized sites like Rover or Care.com connect pet owners with pet walkers, sitters, and boarding houses to help look after their best friends when they’re at work or on a trip. If you’re an animal lover, you can make extra money and get to spend some quality time with a furry friend.
I’m sharing everything I’ve learned over the past decade, pulling from my own experience in learning how to start a blog that now earns a consistent $30,000/mo or more (on the side of my day job)—from online sources like affiliates, courses, freelancing, sponsorships, drop-shipping and other ways to make money online that we’re exploring in this guide.
SwagBucks PayPal gift card redemption is definitely not instant. Their website says it can take up to 10 business days. I have cashed in several PayPal gift cards with them and it could take anywhere from 24 hours to the full 10 days to receive them. About 5 business days seems to be most common. Don’t get me wrong…I love earning with SwagBucks. But Paypal payment is definitely not instant. Make Online Income
VIPKid provides an international learning experience to children in China between the ages of 4-12. Headquartered in Beijing, the company offers fully immersive one-on-one English language instruction provided online by highly qualified teachers. The curriculum is based on the U.S. Common Core State Standards and uses a flipped-classroom approach to foster creativity and critical thinking skills. Make Money Online
Provide administrative support from the comfort of your own home and schedule. Virtual assistants can perform a range of services, from scheduling and email management to social media strategizing and event planning. And you can seek to do it full time via an agency or independently on a gig-by-gig basis. Boldly is a staffing agency hiring full-time assistants to work from home in 23 states. Or you can post your services on freelance job boards such as FreeUp and Upwork to connect with potential clients directly.
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you’ll be wise to upgrade from your starter cheap hosting plan, shared hosting plan or free hosting plan and into something like a managed WordPress hosting setup, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
Need more ideas on how to make money online? Another strategy is using webinars to market your product, service, or course. I’ve done webinars to promote my financial planning practice and to drum up interest in my online course for financial advisors. With a webinar, you’re basically offering a lot of tips and advice for free — usually in a live format. At the end though, you pitch your paid product or service with the goal of securing a few deals.

In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.[14] In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[15] These problems encouraged marketers to find new ways to integrate digital technology into market development.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting.[53] Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms.[53] It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers. Make Online Income
Just be sure to put a lot of care into your product listings. Everything from learning how to write a headline that’ll capture attention, to how effective the description is at convincing potential buyers your product is better than the rest, and even taking care to shoot high quality product photos can have a dramatic impact on your sales. I recommend using photo editing tools like Fotor, which gives you the ability to edit your images, create captivating graphic designs and more. Learn Internet Marketing

Get paid to share your opinions. While it's not exactly a job, participating in surveys and focus groups can be an easy way to pick up a bit of extra cash — in some cases, a very little bit. Pay for some surveys can amount to as little as $1 an hour, according to SideHusl, a website that vets opportunities to make money on the side. But other opportunities can be more lucrative: Current offerings on FindFocusGroups.com and focusgroup.com pay $25 to $275 and $50 to $180 a pop, respectively.
Ever since the idea of online auctions came into existence, the online selling market has been on the rise. Many are interested, but don’t know how to get started. There are still all kinds of ways to make money by selling online, whether you’re selling what you already have or buying and selling like a store. Before we get started, here are a few general tips when selling anything online: Learn Internet Marketing
Then, if my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it (as a result of a blogger outreach campaign) and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).

Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you’ll be wise to upgrade from your starter cheap hosting plan, shared hosting plan or free hosting plan and into something like a managed WordPress hosting setup, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products such as poster designs. 

Rather than making money through subscriptions, YouTube channels are based on a traditional advertising system. Meaning the more viewers you get, the more you make. Once you’re approved for the YouTube Partner Program and can start including ads on your videos, with every 1,000 views, you will make approximately $2-$4. Which might not seem like a lot, but if you have 100 videos with 5,000 views a month each, that would be $1,000–$2,000 already. Just imagine if your videos start hitting millions of views!
One way marketers can reach out to consumers, and understand their thought process is through what is called an empathy map. An empathy map is a four step process. The first step is through asking questions that the consumer would be thinking in their demographic. The second step is to describe the feelings that the consumer may be having. The third step is to think about what the consumer would say in their situation. The final step is to imagine what the consumer will try to do based on the other three steps. This map is so marketing teams can put themselves in their target demographics shoes.[95] Web Analytics are also a very important way to understand consumers. They show the habits that people have online for each website.[96] One particular form of these analytics is predictive analytics which helps marketers figure out what route consumers are on. This uses the information gathered from other analytics, and then creates different predictions of what people will do so that companies can strategize on what to do next, according to the peoples trends.[97] Make Money Online
So the lesson here is that while you might be working from home now, this might eventually translate into living and working abroad—and living the dream. Opdyke’s advice? “Be as productive as you possibly can. Be over-productive. Step up your game so that when all of this over, you have some potential leverage to talk to your bosses about trying a work-at-home life. That’s assuming, of course, you like your work-at-home life. Not everyone will. But if you feel the freedom those of us working remotely feel, then now, amid this crisis, is a great opportunity for you to shine so that bosses take note.” Internet Income
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[67]
Another way to utilize your talent and business skills is to run corporate workshops online. Businesses are always looking for unique ways to help educate their workforce, and if you can package your talents into a day or half-day long session, you can sell that to companies all over the world to make money online. Start by building a portfolio and then reaching out on LinkedIn to influencers at relevant companies to see if they would be interested in you teaching their team.

Proofreading is another lucrative online career. “Most agencies will pay around 25% of the price of a translated document to a proofreader,” advises International Living. “Agencies charge about $75 for the translation of a five-page standard business document. So proofing the same document—which takes about an hour—pays out about $18 to $20.” You can work full time, part-time or around-the-clock. Mediabistro—a site that offers resources for media professionals—has tips on how to become a proofreader.
YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
Though it’s based in Waltham, Massachusetts, Lionbridge offers positions in 26 countries, and provides the option to either work from home, or at one of their 47 offices around the world. Positions are available for both full- and part-time work. You can also work as a freelancer through the company, depending on the specific service you can provide. Make Online Income
Proofreading is another lucrative online career. “Most agencies will pay around 25% of the price of a translated document to a proofreader,” advises International Living. “Agencies charge about $75 for the translation of a five-page standard business document. So proofing the same document—which takes about an hour—pays out about $18 to $20.” You can work full time, part-time or around-the-clock. Mediabistro—a site that offers resources for media professionals—has tips on how to become a proofreader.
Now next, you’ll want to pick a WordPress theme from somewhere like Elementor, ThemeForest, Elegant Themes, or OptimizePress that you can use today. This is the barebones blog layout, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going). You’ll also need strong marketing tools to grow your website, like HubSpot’s All-in-One Marketing plugin. Learn Internet Marketing
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. Internet Income
If you’re serious about making money selling things online, it’s pretty much impossible to not recommend Shopify. The platform gives you everything you need to get your online store up and running in less than a day including a custom domain, beautiful templates (so you don’t need design skills), secure payment options, and they can even take care of marketing and shipping for you. Whether you’re promoting your own products, designs, or curating other products for people in your niche, Shopify is the best option for powering your online store.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[67] Internet Income
If you want to clear some space out in your house and have a big stack of books you’ve been holding onto for too long, you can make money selling your books and textbooks online. Stores like Half Priced Books and others will give you cents on the dollar for each of your current books while you can check what your book is worth by simply entering the ISBN number on Book Scouter.
“Life coaching is a thought-provoking and creative process that helps people focus on both personal and professional goals,” advises International Living. “People use life coaching to overcome fears, boost their self-confidence, create goals and instill success-oriented habits.” You can find thousands of online training programs on how to be a life coach, and many certification programs offer an entire website setup once training is completed. If travel is your area of expertise, you can even become a travel coach. Read this story about a travel writer who became a travel coach.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
SwagBucks PayPal gift card redemption is definitely not instant. Their website says it can take up to 10 business days. I have cashed in several PayPal gift cards with them and it could take anywhere from 24 hours to the full 10 days to receive them. About 5 business days seems to be most common. Don’t get me wrong…I love earning with SwagBucks. But Paypal payment is definitely not instant.
Check out my Ultimate Guide to Starting a Blog for my free 20,000 word tutorial to starting a blog, promoting your blog content and building it into an income-generating business today. After that and once you’re ready to take your blogging journey seriously, consider investing in your education with one of the top blogging books or blogging courses.

Be sure to take amazing photos and edit them. An online retailer doesn’t upload images as is. They hire a photographer to take great photos. Images are enhanced. The background is often removed. Approach your product post like an online retailer. Avoid taking pictures of products on tables. If a product is on a table, remove the background to make it white. After you’ve run out of stuff to sell online, start your own online store using Oberlo. You’ve proven that you’ve got what it takes to be an online retailer. So, now you can start making money from home.

Last but not least, you can also earn money online by building an online community, although the monetization strategies you can pursue will vary a lot depending on your goals. You can build a community with a blog, for example. You can also build an online forum and charge people for membership. You could even build up a Facebook group and use your influence there to sell and promote products. Make Online Income


“Life coaching is a thought-provoking and creative process that helps people focus on both personal and professional goals,” advises International Living. “People use life coaching to overcome fears, boost their self-confidence, create goals and instill success-oriented habits.” You can find thousands of online training programs on how to be a life coach, and many certification programs offer an entire website setup once training is completed. If travel is your area of expertise, you can even become a travel coach. Read this story about a travel writer who became a travel coach.
Finally, you can get paid for your love of true-crime stories. Mock jurors assist lawyers (and their clients) by reviewing legal cases and offering their feedback on how they'd rule. Like participating in focus groups, you can't exactly make a career of this. Some mock jurors report getting just one case every six months, if that, according to SideHusl. Still, it's an interesting opportunity to earn extra cash from home with zero prior experience. (And it pays more than you'd get watching another Law and Order marathon.) Internet Income
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[70] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[71] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[70] Due to selective attention from viewers, there is the likelihood that the message may not be received.[72] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[73] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[70] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[70] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[70] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[74] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[70] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines.[8] However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient. Make Money Online
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